Q: Why has Emerson Network Power changed its name to Vertiv?
A: Platinum Equity has purchased Emerson Network Power in its entirety.  We are no longer part of Emerson and therefore developed a new brand identity under the company name Vertiv.
Vertiv designs, builds and services mission critical technologies that enable vital applications for data centers, communication networks, and commercial and industrial environments.
Q: How did you choose the name Vertiv?
A: Over a six month period, we worked with a professional branding consultancy to interview over 60 key customers and company leaders to identify the key differentiators of our products and services.  This resulted in the identification of over 1,000 potential  new names.
Vertiv was finally selected because the name combines the words vertex and active.  It delivers on our mission “to empower the vital applications of the digital world”.
Q: When did Vertiv launch?
A: Vertiv launched on December 1st, 2016, after the transaction between Platinum Equity and Emerson closed.

NEWS Vertiv

Wednesday March 15th, 2017
Emerson Network power rebrands as Vertiv, appoints new CEO

Veteran technology executive Rob Johnson to lead new standalone company following sale to Platinum Equity New era begins focused on speed, technology innovation and growth, with added flexibility to serve expanding markets for cloud computing, mobile networking Columbus, Ohio –…